Cosmetics firms have set this year''s target for combined turnover at
900 billion won and have an aggressive sales campaign planned.
The goal is almost double their combined 1987 turnover which exceeded
500 billion won.
The target is a 20-percent increase over the 750 billion won recorded
in 1989.
The volume of the domestic cosmetic market remained below 440
billion won until 1986 and rose to 520 billion won in 1987 and to 650
billion won in over 1988.
Last year''s turnover of 750 billion won represented a 15.3-percent
increase 1988 although it fell a little short of the original target.
Last year the seven leading makers achieved 652.5 billion won in
combined turnover and minor firms recorded 97.5 billion won or 13
percent of the total.